POSHSWAY (POSH∙SWAY) IS AN AMERICAN BASED MENSWEAR RETAILER FOUNDED BY WILLIAM H. HOLLA! IN OCTOBER 2009. OUR OBJECTIVE IS DRIVEN BY ELEGANCE, STYLE AND REBELLIOUS INDIVIDUALS INFLUENCING THEIR ENVIRONMENT. FUNDAMENTALLY, POSHSWAY IS A LIFESTYLE BRAND SUBSERVIENT TO ENLIGHTENED MILLENNIALS DEMONSTRATING ETHICAL CHARACTER, BUT OFTEN ARE WRONGFULLY LABELED AS HAZARDOUS BY THE OUTSIDE WORLD. HOLLA!'S DESIGN METHOD JUXTAPOSES STREETWEAR AESTHETICS WITH CONTEMPORARY MENSWEAR LOOKS. ALONG THOSE LINES.... ART, IMAGES, MUSIC, CONTENT AND WORDS ALL HAVE A VITAL ROLE IN DISTINGUISHING THE WORLD OF POSHSWAY.